I have a bit of a rant, but it is a well justified one. It is in relation to SEO companies and services that claim they can get you rankings in Google and other search engines. These companies charge you an arm and a leg for their services. Unknowingly, many businesses buy into these services and they spend a good deal of money doing so, but the returns they get are sub par…if anything.
In other words, there is a big SEO scam ring taking place out there and you, the consumer needs to be aware of this.
And because of this I want to cover one of the biggest scams that exists in the online world, SEO Companies and Services. If you are a legit service and you truly understand SEO, kudos to you (I am not speaking to you).
If you are service that preys on unsuspecting businesses that are in dire need of rankings, SHAME ON YOU. I am going to be calling you out in this post and I am going to use some real life examples to showcase the unethical stuff going on out there in the SEO world.
The Best SEO Companies, an OxyMORON?
The problem with SEO, is that there is always a very large crowd chasing the “holes” in the search engine ranking system. Search marketers and companies find these holes and they build businesses around them.
If you have ever heard the terms “backlinking”, “article submitting”, “keyword density”, “link popularity”, “page rank” or “auto submission”…these are the exact techniques I am talking about that companies try to capitalize on.
Here is one quick example of a company offering such services…
The problem is that these techniques work only temporarily. They find a flaw in Google or another search algorithm, they expose it, and then they are able to get temporary rankings. When Google releases an update like Panda or Penguin (which are improvements to their search), any website that has used these techniques gets completely de-ranked (also known as sandboxed) from Google and they cry “shame on Google”.
But really, it is shame on them and shame on these companies that are charging for these services. Here is an example SEO package, which is essentially a backlinking system that attempts to “trick” Google into thinking your links are natural and that they are valuable (it no longer works).
You can see an 84 spoke linkwheel (a lot of useless jargon) is just $2,519! LOL. And guess what would happen if you bought this package? You would in fact LOSE all of your rankings in Google. Google would also likely red flag you, your site, and your future activities within the search world (perhaps not instantly, just when they found what you are doing), and your domain would become useless.
But here is where it gets really nasty. The SAME SEO companies that offer link building services (and the likes), often times offer link removal services when you realize that your backlinks have killed your rankings. This is like me going up to you and breaking your arm, and then offering you a cast to fix it. Insanity, unethical, and this sort of thing should be frowned upon….but this is what is going on out there!
Wake up to this scam people!
SEO Firms DO NOT Know What they HELL They are Doing?
You think if a company labeled themselves as an SEO company should know what they are doing right?
How about a “smart organic marketing” company, they would be good at organic marketing (another way to say SEO) right? You would be wrong with this assumption and I have some really interesting stuff to validate my point here.
The other day, someone brought this company to my attention. They were called SmartOrganicMarketing.com, they are an SEO company that is dedicated to helping people get high rankings in Google.
The price of their services, $5,995! What a bargain.
For a company with a decent sized budget, this actually is quite affordable. But in order to validate a price of this amount, this company better know what the heck they are doing. The best way to test this out…to see how well “they” rank in Google.
So here is what I did. I searched their branded search term in Google: smart organic marketing. This should be an absolutely SIMPLE term for a company with the .com domain to rank under, in particular one that apparently are SEO experts.
Here were the surprising results…
Smartorganicmarketing.com was nowhere to be found. In fact, that exact search term only had 16 other competing sites in all of Google. Nothing. I took this one step further and put this into Jaaxy.com’s SiteRank tool which instantly scans the first 20 pages in Google to see where a site is ranked.
Still nothing. After a bit of investigation, I found that this “SEO” company is not even ranked at all in Google. WTF!
So this so called SEO company is trying to charge other unsuspecting folks $5,995 for their SEO services and they don’t even know how to SEO their site under their OWN search terms (which have next to no competition).
This is the exact reason you have to be really careful when looking to get SEO help and why I don’t recommend that you get high priced help from SEO companies of this nature….a good deal of the time they end up being a complete rip-off. Sometimes they will even outsource their SEO work to someone else who claims they know SEO. A vicious cycle.
They also have no handle on who your audience is, what sort of content they are looking for, and how to address them. That is a systemic flaw. And that leads me to…
Your CONTENT Team is Your SEO Team
You cannot turn SEO into an independent process, in other words, you cannot effectively source it out to other companies. The reason for this is that your website content IS your SEO. If you know how to deliver quality content, you will get rankings. If you know how to speak to your audience, you will get rankings.
Essentially what it comes down to is that if you are a credible source of information within your niche, you will be able to get rankings, attract a following, and spike your search engine rankings (which is going to lead to more traffic).
Do you think another 3rd party company knows your product/service better than you? Think they know your industry better than you? I think not.
Gone are the days of treating SEO as a peripheral process and being able to source out backlinks, content creation and submission, and automating SEO via submission, spinning and other low-grade tools. That stuff doesn’t work…and even “guest blogging” (which has gained popularity recently) can lead to POOR results in Google, adversely impacting your rankings.
Perhaps this “outsourced SEO” approach may have worked a few years back when Google was just learning how people were gaming the system with backlinks, guest blog posts, spinning content, press releases, etc…but with the latest updates, they have done a 180 and now punish sites that do this, often times REMOVING THEM COMPLETELY from their search rankings.
You don’t want this do you? Didn’t think so. In saying all of this, there is hope for you and your SEO regime.
You can get rankings in Google and other search engines if you take the following SEO approach…
The Way of SEO Success, Knowing it YOURSELF
If you want your company to have a successful presence in the search engines, you should take some time to understand SEO. When you understand a process as important to your online success as SEO, your company will naturally be that much more successful. That is why I absolutely recommend that you get some real SEO education versus simply handing over a check to a company that may or may not (mostly may not) be credible.
You should take some time to answer these questions.
- Why do websites get rankings in Google?
- What sort of content do I need on my site?
- What is Google looking for when they rank sites?
- What really is an SEO service going to do for me?
If you can’t effectively answer all of these questions, then you need to brush up on your skills and work on developing knowledge as to how SEO works. It actually is not going to be that tough and I want you to get an education in SEO from folks that are on the ground and that know how SEO works in this current age of the Internet.
So, in summary. Watch the HECK OUT for companies offering SEO services. They are usually in the business of making money offering a low grade service. AND spend some time understand how SEO works via a credible source. Don’t hand off one of the most critical aspects of your online success to somebody that could end up doing more harm than good.
I hope this has been an eye opener for you and if you do have any questions pertaining to SEO, I would love to help you out. Leave your comments, questions and opinions below.