I know this is a bold statement, but I am going to take a few minutes to explain why I am against automation within the online world, in particular when it comes to online business.
Before I get going I want to clarify one thing however. Automation by no means is a bad thing. In fact, it is one of the main ways of being able to scale a business. Companies automate their process where possible if they can “replace” exactly what “people” are doing and so with such accuracy.
It can be done within the online world as well as there are examples of quality automation in the “keyword research” field, testing and analytical side of your website data. This is completely fine and you will never hear me argue against automation that improves business efficiency and that does a fine job of intervening and taking over “human inefficient” jobs.
But there is a whole slough of online tools that have been persistent in the marketplace that can adversely impact your business and I want to bring everyone’s attention to these. If you want to be in the online business world any length of time you want to avoid…
That is right. There is automation, and then there is Lazy Automation, a term I have defined for tasks that SHOULD NOT be automated and in fact, all the tools that perform Lazy Automation do a worse job than the human function and they will also many times, KILL YOUR BUSINESS.
Here are the WORST 5 Lazy Automation Techniques That You Should Avoid
1. Automated SEO
Anything that claims to automate SEO is going to hurt your business…1000% of the time. Here are how these tools work.
They find a little hole in Google’s algorithm that encourages some form of “gaming” (manipulating the rankings). Someone goes and creates a tool that fills this void. It might even work for the first few weeks and sometimes months…then Google comes knocking on your door (not literally) and will derank your entire site.
SEO is an “human” process. You should not be “automating” any aspect of SEO, you can instead outsource different components of your SEO operations like creating content, the actual content submission process, keyword and market research, and actual development of your website.
2. Automated Backlinks
Unless you are still living in the 2010 Stone Ages or you are getting taught by someone that has no clue what they are doing, you shouldn’t even be working towards backlinks. With an update back in 2012, Google truly put the pinch on the value of backlinks within their search algorithm and now they can actually do more harm than good.
There are many backlink tools and software out there that claim to get you lots of backlinks and they do exactly that, however these are AWFUL for your SEO presence in search engines and will actually put a big red flag beside your domain within the search engines. Google is good at determining whether backlinks are quality or not and whether or not your backlinks are proportional to your website traffic and overall content base.
Avoid ANY backlinking tool. Backlinks of this nature are bad for business and the people that use these tools are the ones that cry for help with every Panda and Penguin update. I see it all the time.
3. Automated Content/Articles
If you have ever read an article that for some reason just didn’t seem right, chances are you were reading content that was being automated via article spinners or one of the various “content automation” tools out there. If there is one thing that I have learned in my 10 years in the online world, it is that those who are not willing to learn how to create content for themselves within their niche or find a quality writer, are those that have a short lived business.
You cannot automate content. You cannot expect content automation to make sense to the end user. Remember who you are creating content for. If you still think you are creating content for Google, then you need to find a new mentor within the online world. You are creating content for READERS. Your website visitors are the ones that bring value and if you cannot deliver them value via your content (something that cannot be automated), you are going to experience very little success online.
4. Automated Traffic
This is probably the most laughable of them all. You cannot automate traffic unless you are paying for traffic through mediums like Google Adwords or BingAds (or you are doing ad buys). Any company that claims they can automate traffic for you is using slight of hand, smoke-and-mirrors magic on you.
Here is an example of one such “example” scam…
It is not possible and no tool can go out and get you traffic in an automated sort of way. If you get sucked into one of these scams after reading this, it is your own fault because you have be forewarned.
5. Automated Article Submitters
A trend in the last few years has been to use article submitters to submit your content to 100’s of article directories in attempt to get a load of backlinks and also to get your content ranked 100’s of times. Sounds good on paper right?
Well there is a very inconvenient truth here. Google and other search engines don’t like duplicate content. Guess what you are doing when you submit the same content over and over to different locations? You are creating a wide web of dupe content. So that is bad and NONE of this content will get ranked.
Secondly, and as discussed earlier, backlinks of this nature will negatively impact your website, often times getting it de-ranked entirely from the search engines. They are not stupid, in fact they have teams working for them that are much smarter than you so to think that you can simply submit the same bogus content to 100’s of places and expect results is somewhat absurd. Don’t you think?
But, Hey There is Still a Lot of Hope For You!
I have a rule that I follow and one that you should too when it comes to automation. If it makes the “quality” of my operations better, then I will consider automation. If it makes them even a little bit worse or lowers the quality of the experience for my visitors, then automation won’t be a good idea.
Your audience is your bread and butter. If you are not automating in an effort to improve the experience for your audience, then chances are it is a bad idea. You ARE NOT going to trick Google….and you definitely are not going to trick readers.
So, in summation here are some things to avoid with your business.
- Avoid automated SEO
- Avoid automated backlinks
- Avoid automated content
- Avoid automated traffic
- Avoid automated article submitters
If you can do this, you are going to see a lot more sunshine in your online business in the days, months and years ahead. Also, if any of this comes as a shock to you, chances are you need to get your hands on a real “online business” education and learn the proper ways to build and scale an online business. You can do that here.
As always, I appreciate your feedback, questions and comments if you have any. If you have experiences with automation or processes or have been burned by any of the automation tools I have suggested to avoid, please leave a comment below.
To your continued success,