Like anything, the Internet evolves. Unfortunately, this is not always for the better and as time has gone on, there have been a myriad of so called “opportunities” and self proclaimed business models that have popped up. One of these such business models, one that is starting to really gain popularity in recent years, is traffic exchanges.
I have a problem not only with the business model itself, but with the type of traffic that it yields and that the various companies in the industry are selling. I am going to explain while I do know they work for people, they don’t actually “work” as anticipated or advertised.
The Three Headed Monster Behind Traffic Exchanges
There are 3 involved role in a traffic exchange. In some cases, these are not exclusive roles from one another as some could act in each role when they are taking part in a traffic exchange. These roles include:
- Someone Clicking. This is what drives the entire business. Typically how this works is that you will click on an website link. You then have a specific time window in which you need to sit on that page before you can move onto the next link. With each qualified click you make, you earn a credit (usually on a 2:1 ratio unless you pay to earn 1:1). You earn credits that can be used to get this same type of traffic to your site, or in some cases, earn money (usually requires some sort of upgrade within the program).
- Someone Selling. You can sell traffic “packages” to others. This is usually in the form of an affiliate program and typically you will be forced into buying one of these traffic packages or credit plans before you can make commissionable sales from others. For this very reason, many of these schemes have been classified as pyramid schemes with one of the most recent ones (and highly publicized) being shut down in Banners Broker (with others likely to follow suit).
- Someone Buying. You can buy ad packages with these programs. Often times when you buy an ad package, you open up the rights to be able to sell these and make commissions off of others. So it is not as much about buying the traffic in this case, it is buying into the opportunity. If you are buying the traffic for the sake of buying clicks, you are almost always thoroughly disappointed as the traffic simply will NOT produce results. It is click monkey traffic.
The Traffic Isn’t Fake, It’s Just as Bad Though.
For anyone with any level of experience online, you will understand what I am talking about here. When you seek out to get traffic to your website and to your respective offers, you want relevant, engaging traffic. Why? Because someone that is already interested in something that a. you are talking about b. you are selling, you are are more likely to generate revenue.
Also, when you know what your audience wants, it is much easier to help them. If this is still a little unclear, I will give you a little bit of insight here.
Say you were looking for help to solve a problem online, say, you were having “lower back stiffness” and you were not sure why, nor were you sure how to fix it. Chances are you would go to Google and look for answers to your problem. A NORMAL, well education marketer would work their butts of to get ranked in Google and target these types of search terms, say “how to get rid of lower back stiffness”.
You would create a page that targeted this, offer people some insights and perhaps a solution, and once you built that trust you could sell them a product or service that would offer them additional help (a cream, ice packs, stretching programs).
Relevant Search => Relevant Website => Relevant Recommendation
That is the ultimate process.
Unfortunately with a traffic exchange, your traffic is what could be deemed as DISENGAGED. By this I mean, totally not interested and having other intentions. The nature of the traffic is people looking to “click for pennies”, they are not going to read your content, albeit they are forced to stay on your site, they are not actively searching for a solution, and they are not looking to buy.
Sure, in some sort of rare circumstance (fluke) they might join a mailing list, they might buy something, or they
Are You Into Selling the Low Quality Junk? Traffic Exchange Are For You.
One aspect of these programs that people get caught up in is “selling” traffic packages. If you have no regard of what you are selling, then it is completely fine to sell stuff like this. You could sell people a empty box and tell them the most amazing gadget is inside if that is the case.
People are so desperate to get traffic to your website, that selling this sort of “fake” hope to them actually works. Sure you can earn money by convincing people that either the idea of “clicking” to earn money is a good idea or worse yet, that traffic exchange traffic is high quality. You are only going to be doing yourself a disservice and your credibility though.
Are You a Click Monkey? Traffic Exchanges Are For You.
If you are looking to make money, traffic exchanges should not be your first option. Not only are you going to be wasting away precious braincells, you are going to be spending time clicking and selling.
If someone told you that you could make pennies if you “click and stare at something”, would you really take that opportunity seriously? Well that is the same opportunity.
You are better than that and you are far more capable of meaningful activities than spending your waking hours clicking on websites/ads. You are much better than that!
The Verdict On Traffic Exchanges: Not the Best Idea.
I can absolutely see the appeal to traffic exchanges. If you had a choice between playing a Facebook game for two hours or spending two hours clicking links on a traffic exchanges, you might be better off doing the latter because you can earn money with
The thing people tend to forget though is that they can earn money with their time doing things that they love to do. Working within industries they love, and they do not have to resort to “clicking” for pennies. Literally.
There are real tangible businesses that you can create, real businesses that you can create within the online space without “stupifying” yourself. That is, stretching you to your potential and offering you the ability to create a real, substance based business in any niche/interest of your choice.
Here is how the process of building a real business online works, it isn’t overly complex and it definitely won’t dumb you down like a traffic exchange (quite the contrary).
Step 1: Choose a Passion/Interest
Step 2: Build a Website (easier than it sounds)
Step 3: Create Content Relating to Your Niche
Step 4: Generate Income Through Rankings, Traffic, Sales
Anyone that you see around you that truly has a business online and is creating something of substance, is doing exactly this. I can help you get started with this and get you moving in the right direction, but I want you to first check out the process by checking out the post below.
Also, I would love to hear your feedback and experiences you have had with traffic exchanges or click exchanges. Please leave your comments and/or questions below.