Product Name: Pure Leverage
Price: $24.95 + $19.95/mth, $141.90/mth
Owners: Joel Therien
Verdict: Some Quality Products/Tools, Lots of Upsells
Pure Leverage, Another Pyramid?
Described as the “only” program that you will ever need, the Pure Leverage launched in 2013 with a price point of $24.95, lower than most other competition “pyramid” style MLM schemes out there. Their offerings are a mish mosh of a number of different concepts and tools, none that really fit in well with the others.
Many of the listed services or tools were in development prior to the launch, even though Joel Therian began accepting payment. This was a major concern (and frustration) for many folks that initially got involved with Pure Leverage, which is part of the GVO (Global Venture Opportunities). This is the umbrella company that was founded in 1999 and provides hosting and autoresponder services to marketers.
The GVO utilizes a downline/powerline structure to sell it’s product and essentially you buy into the tools so that you can sell the tools to others. These include auto-response, lead capture systems, video email services, video conferencing. The intention and quality of these tools are not bad, but the nature of the company and structure of a scheme naturally creates an artificial demand for the products. They are inferior to many of the main services available online.
There are also far more serious concerns about this scheme and I am going to be discussing this in more detail.
Pros vs. Cons
Little good, mostly negative when you really break down what the pure leverage program actually offers.
An A-to-Z study guide is provided.
The cost of this program is far lower than most similar schemes
The program claims to give 100% commission payout. In smaller print, you will see that this is for a limited time and only for top level commissions, but even then it is a questionable business practice.
The “uplines” and “powerlines” in the commission program are foggy at best.
Many portions of the program are listed but are not yet available.
Affiliate reviews for the program offer bogus claims and outright lies and are often delivered in angry, accusatory tones.
- When confronting any of his detractors, the founder takes on an aggressive demeanour often threatening his critics with legal action and more.
Unfortunately the cons outweigh the pros and as I explain this system in more detail, you are going to realize what is really happening here when you join Pure Leverage. You are joining the program just to promote the program in many cases. This is not creating a REAL niche business, for that you need to get a service that can help you with that.
Who is This Scheme (yes, scheme) Intended to Benefit?
Pure Leverage is meant to be used by any marketer regardless of their previous experience or knowledge however, this is not quite the case.
Without any real product or service to market, most people would find this program to be nothing more than a collection of tools that they cannot use. Most savvy people would recognize that the biggest money is to be made from the affiliate program rather than from the “main” tools that offered. But, even that is problematic because of the confusing payout process.
Here is the “powerline” structure of the program. When you join Pure Leverage, the purpose of the program itself is to get other people to join under you. They claim you get 100% commissions and they tout this as one of their big selling features, but you only really get 100% on the first month for referring others into this scheme.
Here is the payment structure breakdown for Pure Leverage:
As you can see the purpose of this product is to sell the product itself. This creates artificial demand like many of the MLM schemes popping up, where the way to make money is to sell the same product to others, regardless of whether or not the products is inferior or more expensive than other products that exist online.
Pure Leverage Complaints Stem From the Actual Quality of Services…
In addition to the A-to-Z home study course, there are other tools that are supposed to be easy to use and very effective.
Pure Leverage includes the following tools:
Elite Coaching Program – This is training on “attraction marketing”. In a few words, this training is going to teach you how to promote Pure Leverage to others. The focus is less about getting people to join a quality service, rather it is far more about how to get other folks to join underneath you or what is termed in this program, part of your powerline structure.
Easy Lead Flow Lead Capture System – If you cannot build web pages, this is a system that allows you to put up pages that allow you to collect leads. It also includes pre-written follow up emails that you can incorporate into your campaigns. This caters to the lazy marketer and is intended solely for the promotion of, you got it, Pure Leverage.
It is no good having these sort of lead pages if you don’t understand how to get traffic. The Elite Coaching focuses on attraction marketing, not the principles of traffic and without having a solid understanding of how to properly build out a website you are not going to be able to effectively get traffic (without paying large sums of money for paid advertising).
Authority Blog – With Pure Leverage, you get your own blog. The problem with these blogs is that they are centric around the promotion of Pure Leverage itself. If you want to promote something in another niche or of another interest you have, these blogs serve little to no value. Plus they don’t rank well, deeming them completely useless for SEO.
Reliability is also an ongoing issue. There are many complaints about “downtime” with websites that are hosted by GVO (which is the company behind Pure Leverage). Here are just some recent examples of complaints:
Turbo Traffic Generation – To get traffic, you must understand how to properly build content. What some companies do to is try to fool folks that have no knowledge of traffic and tout things like “Alexa Rank” which really has little to do with your ranking ability, nothing to do with SEO, and Alexa really doesn’t have much street cred in terms of of website rankings.
Yet, Pure Leverage boasts about this as one of their main abilities.
At the time of this post, the Turbo Traffic Generation program hasn’t fully been launched yet either. It is sparse and incomplete training at best.
Video Email Service – You are going to see a theme with absolutely every “tool” included within the Pure Leverage service. The Video Email service is simply another system built around getting you to promote Pure Leverage to others. The product is the promotion of the product itself and building as big of downline as possible. It has nothing to do with the actual quality of the service.
Sending videos via email is nothing new and there have been high level of complaints in regards to the delivery rates of the autoresponder service. No delivery = no opportunity.
- Live Meeting Room – Unfortunately there are much better services better than the Live Meeting Room service offered within Pure Leverage, namely Google Hangouts. Most people these days within the MLM world are using Google Hangouts and it offers everything that the Live Meeting Room offers and then some…and it is free with any Google Account. You can get a free Google Hangout account here.Again, the intention of this service is to help folks within this program help build their downline, it is not actually a tool built for business and it is inferior to every video conferencing tool that professionals and niche marketers online would actually use. Like I said, there are free tools like Google Hangouts that are superior to this and paid services like GoToWebinar that offers a much better, more established service.
You Want Support. Get Ready For a Flame War.
Insiders’s Club access is provided to members and is listed as “top notch”. On a third party forum, one member expressed some issues with the support and was then publicly attacked by someone else, presumably another member. This is a common issue which suggests that member generated support is little more than backstabbing and name-calling even on its best days, in particular if you question the system itself.
Joel Therien (the owner) has also been known to be very defensive/on the attack on forums and comment boards if he finds complaints or negative comments instead of properly settling the cases. This has been reported in a several instances. One thing that I really do like is that he offers that level of support though.
They definitely do offer several ways to get in contact with them and they have improved their lines of support, but some complaints definitely do remain. One of the biggest being their ongoing promotions once you sign-up to their baseline service. In fact, you can expect over 50 emails in the first month! (see real feedback below)
Support should be a big part of any system (and a focal point) when you are trying to educate yourself how to make money online, so tread carefully when you see a trend of complaints about a particular product or service.
The Price of Pure Leverage is NOT $24.95. It Starts There…
The one bright spot in the Pure Leverage program, the price is only $24.95 per month. There are upsells during the sign up process but they are all optional and mostly unnecessary and these upsells are definitely not as inundating as some products out there.
For the basic program, the cost of Pure Leverage is $24.95 per month. However, if you want to become an affiliate and resell any of the programs and products, you will have to pay an additional $19.95 per month for a total of $ 44.95 per month. There is an additional level called the VIP program which offers exclusive training with “top” internet gurus as well as pre-built, turnkey campaigns. This program will cost $97 per month for a total of $141.90 per month.
Something that is not thoroughly covered in the sales pages and compensation discussions is the need to pay to the level you want to earn. For instance, if you want to earn at the lower levels, you can stay paying the lower fee every month as long as you have that amount coming into your account. However, if you want to make the higher commissions, you have to pay up to that level.
So if you want to earn money promoting the VIP level, you are going to need to be invested at $141.90 per month. Not quite the $24.95 you signed up to! This is the sort of bait and switch that can reside within the MLM industry, in particular within the “make money online” space. Although there is a product there, you selling people into your downline in essence is the real business model here. There are tangible tools and products within the platform, unlike many of the counterparts in the industry that are instituting the MLM model.
My Final Opinion of Pure Leverage
Pure Leverage is a program that offers what some would classify as OK tools that have gained artificial value because of the upline/downline architecture of this program, to the exaggerated claim of “100% commission”, to the belief that you can join for $24.95/mth and feel that you have everything (there real cost is $141.90 per month if you want everything).
Asking questions about the program will only expose you to the angry affiliates who all threaten critics and then turn on one another like wolverines. This is natural behavior of folks that are involved in a program such as Pure Leverage from conversations shown above.
Pure Leverage Simply Didn’t Make the Cut.
Name: Pure Leverage
Price: $24.95 +$19.95/mth, $141.90/mth
Owners: Joel Therien
VERDICT: Some Quality Info and Tools, A Myriad of Upsells, A True “Scheme”, Inferior Products to What is Available In Some Cases, Support Complaints
Do you have experience with the Pure Leverage program or do you have any questions about this product? If so, please leave your comments or questions below and I will be more than happy to get back to you.