Most people tend to do their keyword research completely wrong, not because they are bad people, simply because they have been lead astray over the years by all of the “sound bites” of misinformation out there. As a website owner, it is imperative to your search engine success to understand how to find keywords for a website, but this all starts with understanding how to research keywords.
In 5 Minutes From Now You Are Going to LOVE Keywords
Well, maybe not fall completely in love, but I am a simple man so I am going to keep the process of keyword research very simple for you, but only if you take action on what I teach you.
II am going to show you the THREE things I make sure of when doing keyword research. Yes, only three and these are the only three things that you need to watch for when doing keyword research for your website.
The 3 Main Pillars of Effective Keyword Research
(1) Low COMPETITION. This is my first focus when doing keyword research. If a keyword has too much competition, I don’t even consider it. The reason for this is that without being able to rank (and do so efficiently), I know that I am not going to be getting any traffic.
So no rankings = No point!
When I look for competition, I look for a specific metric call QSR (known as Quote Search Results). There is only one tool that I am aware of that offers this piece of data in an efficient way, and that is Jaaxy. And yes, that is the tool I use for my keyword research.
QSR allows you to determine the EXACT number of competing pages in Google….which is your REAL competition. I am for a QSR of under 300 (that is, 300 competing pages in Google), the closer to ZERO the better.
First Keyword Pillar: Under 300 QSR
(2) Must get some TRAFFIC. I don’t go for “homerun” keywords, I will settle for bunt singles all day if I can get ranked. There is absolutely no sense in “trying” to get rankings under a high volume, but high competition keyword. I won’t get ranked, so who gives a rats how much traffic it could potentially get.
I go for the sure thing. If a search term gets over 50 searches per month, I go for it. Yes, 50.
But Kyle, that seems really low? Yes, it is quite low but guess what. These low volume keywords add up when you start ranking them. Get 1st page rankings in the search engines under 10, or 20….0r 100 of these and you are going to .
AND, the lower competition, moderate traffic keywords are typically more relevant and convert better anyways. Another added bonus.
Second Keyword Pillar: Over 50 searches per month
(3) Must make SENSE. How awkward is it to try to fudge content together when you are using a keyword that doesn’t make sense. Take the title of this article as an example. My title makes sense and my target keywords fit naturally within the title. All of your keywords should do the same. Take a look at this example…
how find keywords vs. how to find keywords
If I tried to make use of the first keyword, I would have a tough time. It simply does not make sense. So as a rule of thumb, if I feel like I am forcing awkward content to target a keyword, I simply will not use it. It must make sense to people because remember, we are writing content for our audience, not search engines.
Third Keyword Pillar: Must make sense to a human being!
You Ready to Try for Yourself?
Now it is your turn!
Take a topic or theme from your website and plug it into the search tool below. Follow through my THREE search principles and you will be uber successful going forward. I can assure you of that.
If you have any questions about keyword research or how to find quality keywords to use on your website, just ask. I have 10 years of experience with this stuff and I will be more than happy to help you out.